INMA World Congress 2009

8:00 a.m.-5:00 p.m.
Registration Desk | Details

9:00 a.m.-12:00 noon
Pre-Congress Seminar: South Florida Newspaper Best Practices | Details

12:00 noon-12:30 p.m.
INMA Annual Business Meeting | Details

2:00 p.m.-5:00 p.m.
Miami Herald Plant Tour

6:30 p.m.-8:30 p.m.
Welcome Reception by PubliGroupe/Publicitas and INMA | Details

Thursday, May 14

7:30 a.m.-6:30 p.m.
Registration Desk | Details

7:30 a.m.-6:30 p.m.
Trade Show | Details

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8:30 a.m.
Opening Ceremonies | Details
Ed Efchak, President, INMA, Hackensack, USA
David Landsberg, President and Publisher, The Miami Herald Media Company, USA
Juan Señor, World Congress Moderator, and Director, Innovation International, London, United Kingdom

Theme: Transformation and Innovation

9:00 a.m.
What Would Google Do? Lessons for Newsmedia Companies | Details | Video
Jeff Jarvis, Author, What Would Google Do?, and Proprietor, Buzzmachine.com, United States

10:00 a.m.
Networking Break

10:45 a.m.
Enabling Innovation in a Traditional Publishing Group | Details
Stephan Roppel, Chief Executive Officer, Holtzbrinck eLAB and Vice President Business Development, Verlagsgruppe Georg von Holtzbrinck, Munich, Germany

11:30 a.m.
Stampen: Local Media 2.0 | Details | Video
Tomas Brunegard, Chief Executive Officer, Stampen Group, Gothenburg, Sweden

12:15 p.m.
Lunch

Theme: Engaging the Audience Across Platforms

1:45 p.m.
The Globe and Mail's Digital Business Development Strategy | Details
Roger Dunbar, Vice President, Digital Media and Business Development, The Globe and Mail, Toronto, Canada

2:15 p.m.
Taking Advantage of the Internet in the Traditional Newspaper Model | Details
Agustín J. Edwards, Editor and Managing Director, Las Últimas Noticias, Santiago, Chile

2:45 p.m.
What a Marketing Battle Looks Like and Lessons for Other Newspapers: The Story of DNA | Details | Video
K.U. Rao, Chief Executive Officer, DNA, Mumbai, India

3:15 p.m.
Question-and-Answer Session: Engaging the Audience Across Platforms | Details

3:45 p.m.
Networking Break

Theme: Alternative Business Models

4:15 p.m.
Channeling the Right Passion from the Right Audience to the Right Medium | Details
Rob Curley, President and Executive Editor, Greenspun Interactive, Las Vegas, United States

5:00 p.m.
Announcement of Results from PubliGroupe/INMA Innovative Business Models Contest | Details
Grace Palacios, Chief Executive Officer, Publicitas Americas, New York, United States
Jean-Christophe Francet, Senior Project Manager, Deputy Head of Corporate Development, PubliGroupe, Lausanne, Switzerland

5:30 p.m.
Sessions Conclude For Day

5:30 p.m.-6:30 p.m.
Trade Show Cocktail Reception sponsored by NewspaperDirect

Friday, May 15

8:00 a.m.-5:00 p.m.
Registration Desk | Details

8:00 a.m.-5:00 p.m.
Trade Show | Details

8:30 a.m.
Review and Overview
Juan Señor, Moderator

Theme: Future of Advertising

8:45 a.m.
Consumers, Eyeballs, and News: What Changes Mean to Advertisers and Newsmedia | Details
Edward Moran, Director, Product Innovation, Deloitte Consulting LLP, New York, United States
Elizabeth Rae Rosenstein, Principal, Media & Entertainment, Deloitte Consulting LLP, New York, United States

9:15 a.m.
High-Definition Marketing: What Advertising Is Moving Toward | Details
Christopher A.H. Vollmer, Partner and Leader, Global Media and Entertainment, Booz & Company, New York, United States

9:45 a.m.
Advertising Opportunity: The High-Value Pursuit of Small- and Medium-Sized Local Businesses | Details
Ali Keshavarz, Consultant, McKinsey & Company, New York, United States

10:15 a.m.
Question-and-Answer Session: Future of Advertising | Details

10:45 a.m.
Networking Break

11:30 a.m.
Survival Selling for Newsmedia Companies, Even in the Toughest Times | Details | Video
Mike Blinder, Principal, The Blinder Group, Author, Survival Selling, Even in the Toughest Times, Tampa, United States

12:45 p.m.
Lunch

Theme: Turning Danger to Opportunity

2:15 p.m.
Converting Bandwidth to Innovation: What Newspapers That Want To Be Newsmedia Companies Need To Do Today | Details | Video
Earl J. Wilkinson, Executive Director and CEO, INMA

4:00 p.m.
Closing Ceremonies | Details
Ed Efchak, Outgoing President, INMA
Michael Phelps, Incoming President, INMA

4:30 p.m.
Congress Programme Concludes

7:00 p.m.-11:30 p.m.
Gala Dinner and Reception | Details
Presentation of 2009 Silver Shovel Award
Presentation of INMA Awards 2009
Dining and entertainment

INMA Partners In Business