8:30 a.m.-12:00 noon Pre-Congress Study Tour of the Los Angeles Times |
Details John O'Loughlin, Senior Vice President/Marketing, Planning, and Development Lynne Segall, Vice President/Entertainment Advertising Rob Barrett, General Manager/Vice President, Online
2:30 p.m.-4:30 p.m. Pre-Congress Executive Briefing: The INMA Conversation |
Details Earl J. Wilkinson, Chief Executive Officer and Executive Director, INMA Alan Mutter, Consultant and Investor, Tapit Partners, San Francisco, USA
4:30 p.m.-5:00 p.m. INMA Annual Business Meeting |
Details
8:30 a.m. Opening Ceremonies |
Details Ed Efchak, President, INMA, Hackensack, USA David D. Hiller, President and Publisher, Los Angeles Times, USA Juan Señor, World Congress Moderator, and Director, Innovation International, London, United Kingdom
Theme: Unlocking Value
9:00 a.m. Leveraging the Newspaper's Hidden Assets |
Details Christopher Zook, Head of Global Strategy Practice, Bain & Company, and Author, Unstoppable: Finding Hidden Assets To Renew the Core and Fuel Profitable Growth, Amsterdam, The Netherlands
10:00 a.m. Social Networking and Digital Migration:
How Newspapers Can Position Themselves for Growth |
Details Charlene Li, Vice President, Principal Analyst, Forrester Research, and Co-Author, Groundswell: Winning In a World Transformed By Social Technologies, San Francisco, USA
11:00 a.m. Networking Break
11:45 a.m. The Yahoo Moment for Newspapers |
Details Lem Lloyd, Vice President/Newspaper Consortium, Yahoo!, Sunnyvale, USA
12:45 p.m. Lunch
Theme: Advertising Innovation
2:15 p.m. Modular Pricing and Sectional Pricing:
How Toronto Star Introduced Radical Change In Advertising |
Details Jagoda S. Pike, Publisher, Toronto Star, and President, Star Media Group, Canada
2:45 p.m. Innovative Advertising Formats and Projecting Creativity
to Agencies and Media Buyers |
Details Marcelo Benez, Advertising Director, Folha de S. Paulo, Brazil
3:15 p.m. Attracting Advertisers: Product Diversification and Added Value Enhancement |
Details Thomas Drensek, General Manager Offset Printing Plant Ahrensburg, Axel Springer AG, Hamburg, Germany Joe Colletti, President and Chief Executive Officer, WRH Marketing Americas Inc., Lawrenceville, USA
3:45 p.m. Advertising 2.0: Across Platforms, Based On Deep Customer Connections and Insight |
Details Nick White, Head of Customer Marketing, Telegraph Media Group, London, United Kingdom
8:30 a.m. Review and Overview Juan Señor, Moderator
Theme: Transformation
8:45 a.m. Transforming a Newspaper Company Beyond Print, Beyond Boundaries |
Details Alan Chan, Chief Executive Officer, Singapore Press Holdings, Singapore
9:15 a.m. Marketing Innovations that Engage Newspaper Readers and Advertisers |
Details Brian P. Tierney, Chief Executive Officer, Philadelphia Media Holdings, USA
9:45 a.m. From Print to Multi-Media: Identifying Value Propositions |
Details Rajiv Verma, Chief Executive Officer, HT Media Ltd., New Delhi, India
11:45 a.m. Imagining and Implementing Cultural Transformation |
Details Andrew Messick, Executive Vice President, Marketing and International, AEG, Los Angeles, USA David Weil, Chief Executive Officer, Anschutz Film Group, Los Angeles, USA
12:45 p.m. Lunch
Theme: Audience Development
2:45 p.m. Growing Audience Across Print and Online Platforms |
Details Cathy Taylor, Vice President, Editorial and Commentary Director, Orange County Register, Santa Ana, USA
3:15 p.m. Getting the Model Correct: Paid and Free, Print and Digital, Online and Mobile |
Details Wolfgang Bretschko, Member of the Board, Styria Medien AG, Graz, Austria
3:45 p.m. Audience Development 3.0: Success Out of Nothing |
Details Marc Albert, Commercial Director, De Telegraaf, Amsterdam, The Netherlands Maarten Ros, Director of Advertising, De Telegraaf, Amsterdam, The Netherlands
4:15 p.m. Question-and-Answer Session: Audience Development |
Details
7:00 p.m.-11:30 p.m. Gala Dinner and Reception |
Details Presentation of 2008 Silver Shovel Award Presentation of INMA Awards 2008 Dining and entertainment
